Investing in
adtech and data-driven
online technologies
We back technologies and companies that plug into the MMG ecosystem through co-venture, shared capabilities, or a supplier–customer relationship.
Co-venture
Joint initiatives that create new products, channels, and measurable revenue with MMG. Built to move quickly and prove value in-market.
Shared capabilities
Shared data, know-how, technology, and relationships with MMG for mutual acceleration. Practical collaboration with clear KPIs and tight feedback loops.
Supplier-customer fit
Supplier or customer fit within the MMG stack to serve real operating needs at scale. Integration that ships fast and delivers results.
Focus areas
Programmatic
Automated buying that optimizes bids, pacing, and targeting across exchanges, with deal IDs, supply-path efficiency, and brand safety controls.
Programmatic
Automated buying that optimizes bids, pacing, and targeting across exchanges, with deal IDs, supply-path efficiency, and brand safety controls.
Audio
Connect with audiences through audio advertising on streaming platforms and podcasts.
User Acquisition
Drive app installs and user growth with performance-focused campaigns.
Video
Engage audiences with compelling video content across multiple platforms.
CTV
Reach cord-cutters on connected TV with premium video inventory.
Proptech
Innovative advertising solutions for real estate and property technology.
AI
Leverage artificial intelligence for smarter targeting and optimization.
Big Data
Harness data insights to power advertising decisions at scale.
E-commerce
Drive sales and conversions with targeted e-commerce advertising.
More than capital
We bring nearly two decades of operating experience in digital technology, marketing, and growth.
As part of Mars Media Group, founded in 2005, we provide access to infrastructure, distribution channels, and a network built across continents. We offer clear guidance when needed and give teams the space to run their own business when that serves them best.
How we help founders realise those synergies
Joint go-to-market and pilots with MMG where a co-venture makes sense
Technical and commercial integration to share data, know-how, and relationships
Fast onboarding as a supplier or buyer within the MMG ecosystem
Our focus
Seed to Series A
Early-stage funding for high-growth potential companies
Ticket size $100K and $200K
Strategic capital deployment for meaningful impact
Selective follow-on participation
Continued support for exceptional performers
Global companies with a technological edge
Fast time to market and scalable solutions
